Our Story

CX Distinct was founded on one insight:
Experience is the new currency of success.

Across Africa, brands are investing millions in marketing — but it’s the moment of truth that defines perception. That’s why we built CX Distinct: to bring structure, measurement, and magic to every customer encounter.

Our team blends consulting-level analytics with creative, people-driven design — ensuring your strategy connects with hearts and minds.

Our Approach

We go beyond surveys and dashboards.
We uncover what really happens where brand and customer meet.

Our process combines:

• 🎯 Data-Driven Precision – Objective audits, measurable outcomes.
• 🤝 People-Led Insight – Deep understanding of staff behaviours and customer emotion.
• ⚙️ Actionable Strategy – Clear roadmaps from insight to improvement.
• 🌍 Local Expertise, Global Perspective – Grounded in African realities, guided by global CX standards.

Who We Work With

We partner with brands that thrive on service excellence — across:
🏨 Hotels & Resorts 🚗 Automotive Dealerships 🛍️ Retail & Fashion Chains
⛽ Fuel Stations 🏦 Financial & Service Brands

Whether you’re expanding regionally or elevating standards across your network — we help you deliver distinction at scale.

Our Values

• Authenticity – Real feedback. Real improvement.
• Empowerment – Turning frontline teams into change-makers.
• Excellence – Measured by results, not rhetoric.
• Innovation – Adapting fast to evolving African customer needs.